You have the strategy. Now let’s make sure it actually happens.
Brand Breakaway Coaching is monthly 1:1 support as you implement your brand strategy — accountability, feedback, and decision support from someone who knows your business and your market.
Founding rate: $750 CAD/month. 3-month minimum, then month to month.
Strategy without execution is just a document.
Most business owners know what they should be doing. The challenge is finding the time, staying on track, and making the right calls when things get complicated.
That’s what coaching is for.
Every month we meet 1:1 on Zoom to review what you’ve been working on — your website updates, your messaging changes, your social content, your marketing materials, your brand decisions. I give you direct, honest feedback and we map out the priorities for the next 30 days.
Between sessions you have access to me via email for quick feedback on anything that comes up — a headline you’re unsure about, a design direction you want a second opinion on, a marketing decision you want to pressure test.
A month gives you enough time to actually get things done. And knowing you’ve got a review call coming keeps you accountable to doing them.
Here’s exactly what you get
Monthly 1:1 Zoom call
A focused 45 min. review of what you’ve implemented, what’s working, what needs adjusting, and what to prioritize next.
Async email access
Reach out anytime between sessions for quick feedback, a second opinion, or a straight answer on a brand or marketing decision.
Brand and marketing review
I review what you bring to the call — website updates, social content, marketing materials, messaging changes, design work — and give you specific, actionable feedback.
30-day priority plan
Every session ends with a clear set of priorities for the next 30 days so you always know what to focus on.
Design and production access (preferred rate)
As a coaching client, if design or production work is identified as a priority — vehicle wraps, brand visual identity, or marketing materials — you have access to those services through my production team at a preferred coaching client rate.
A simple plan. A clear outcome.
Step 1 - We build your Roadmap
Using your Brand Discovery Audit findings as the foundation, I build your full Brand Breakaway Roadmap — positioning, messaging, visual direction, and your 30/60/90-day priority plan. Delivered within one week.
Step 2 - We walk through it together
We meet live on Zoom to go through the full Roadmap together. Everything is explained, every question gets answered, and the session is recorded so you can refer back to it anytime.
Step 3 - Your brand starts breaking away
You leave with a clear, specific plan and the confidence to execute it. No more guessing, no more wasted money on the wrong things. Just a focused direction that makes your business look, sound, and show up the way it actually deserves to.
This is for you if…
✔ You’ve completed the Brand Discovery Audit and/or Roadmap and want support implementing the changes
✔ You’re making regular decisions about your brand, marketing, and messaging and want a trusted outside perspective
✔ You’ve been going it alone and want accountability and direction from someone who knows your business
✔ You’re ready to make real, consistent progress on your brand — not just think about it
Coaching is most effective after the Brand Discovery Audit and Roadmap. If you haven’t done either yet, that’s the right place to start.
Investment
Brand Breakaway Coaching — $750 CAD/month
3-month minimum to start, then month to month.
If you completed the Brand Discovery Audit, your $297 investment applies toward this price.
Why 3 Months
Real brand and marketing changes take time to implement and show results. Three months gives us enough runway to make meaningful progress together. After that, continue for as long as it’s useful.
This is the founding client rate. Price will increase as case studies and testimonials are established.
Need the design work done too?
One of the advantages of coaching with me is that when design or production work becomes a priority — vehicle wrap design, brand visual identity, or marketing materials — you don’t have to find someone to execute it separately.
Through Canawrap, I have a full design and production team that works specifically with home service businesses on exactly these things.
As an active coaching client, you get access to those services at a preferred coaching client rate — so the strategy and the execution are connected, not two separate conversations with two separate people.
What Business Owners Are Saying
“Jonathan completely changed how I saw my business. After implementing his brand strategy, I started getting higher-quality leads and better-paying customers.“
– Tye Leishman, Tempco Heating and Cooling
“I was stuck for years, relying only on word-of-mouth. Now, people actually find me online and trust my brand at first glance.”
– Skunky’s Junk Removal + Alpha Carpet & Duct Cleaning
“This audit showed me exactly why my marketing wasn’t working – and what to do instead. Game-changer!“
– Ryan Cook, Ryan Cook Carvn
About Jonathan Glen
I’m a brand strategist who works specifically with home service businesses and trades. Former certified StoryBrand guide. Section 4 certified brand strategist. I’ve reviewed hundreds of service business brands through Canawrap and consulting work across Canada and the US.
“Jonathan completely changed how I saw my business. After implementing his brand strategy, I started getting higher-quality leads and better-paying customers.”
— Tye Leishman, Tempco Heating and Cooling
Apply for Brand Breakaway Coaching
Fill out the short form below so I can get a clear picture of where you’re at and make sure coaching is the right fit right now.
Takes less than 3 minutes.