Your business is better than your branding is giving it credit for.
Let’s find out exactly where the gap is.
The Brand Discovery Audit is a strategic review of how your business currently shows up in the market
What’s working, what’s weakening trust, and what to fix first.
Currently accepting founding clients at $297 CAD.
Good businesses get overlooked every day. Not because of the work. Because of how they show up.
Most home service businesses that struggle to grow aren’t struggling because of bad work.
The owners are skilled. They care. They show up.
The problem is almost always invisible — happening in how the business looks, sounds, and shows up across their website, trucks, socials, and marketing.
And most owners can’t see it because they’re too close to it.
So what happens?
They look too similar to competitors, and there’s no clear reason to choose them.
Their messaging is generic and forgettable.
Their website, socials, and vehicles feel like three different companies.
Customers don’t feel the level of trust they need to make the call.
And when trust drops — even slightly — the business gets overlooked.
Not because the work is bad. Because the brand isn’t doing its job.
That’s exactly what the Brand Discovery Audit is built to fix.
Here’s exactly what you get
Pre-qualifier form
A short form so I understand your business and what feels off before I start. This makes the audit focused and relevant to your specific situation, not generic.
Full intake questionnaire
After confirming your spot, you’ll receive a detailed intake form covering your goals, frustrations, competitors, and current brand presence. The more honest you are, the more useful the audit.
Strategic brand review
I go through your entire brand presence — website, socials, messaging, visuals, vehicles, and market positioning — with a trained eye and a structured scorecard.
Brand Breakaway Scorecard
Your business scored across 11 categories with specific notes on each one. You’ll see exactly where you’re strong and exactly where the gaps are.
Recorded Loom video walkthrough
Your full audit delivered on video so you can rewatch it, share it with your team, and refer back to it anytime.
60-minute live review call
We go through everything together — your scorecard, your findings, your priorities. You ask questions, I give straight answers. You leave knowing exactly what to do next.
Clear priority action steps
Not a vague list of suggestions. A specific, sequenced set of actions based on what will move the needle most for your business first.
This is for You if…
✅ You’ve been in business for a couple of years and feel like the brand doesn’t reflect how good the business actually is.
✅ You’re tired of competing on price against contractors you know you’re better than.
✅ You’ve spent money on marketing, design, or a website, and it hasn’t moved the needle the way you expected.
✅ Something feels off about how your business looks or sounds in the market — you just can’t put your finger on exactly what.
✅ You want a clear, outside perspective on what’s actually holding the brand back, and a specific plan for fixing it.
This is not for brand new businesses or owners looking for a quick logo fix.
It’s for owners who are serious about their market position and ready to do something about it.
What Business Owners Are Saying
“Jonathan completely changed how I saw my business. After implementing his brand strategy, I started getting higher-quality leads and better-paying customers.“
– Tye Leishman, Tempco Heating and Cooling
“I was stuck for years, relying only on word-of-mouth. Now, people actually find me online and trust my brand at first glance.”
– Skunky’s Junk Removal + Alpha Carpet & Duct Cleaning
“This audit showed me exactly why my marketing wasn’t working – and what to do instead. Game-changer!“
– Ryan Cook, Ryan Cook Carvn
Investment
Brand Discovery Audit — $297 CAD
WHAT’S INCLUDED
Includes: pre-qualifier form, full intake questionnaire, strategic brand review, Brand Breakaway Scorecard, recorded Loom video walkthrough, 60-minute live review call, and clear priority action steps.
If you choose to move forward with the Brand Breakaway Roadmap after your audit, your $297 investment applies toward the cost.
This is the founding client rate. Once the first cohort is complete, the price moves to $795 CAD. If you’re seeing this now, you’re getting in at the right time.
How it works
Apply — Fill out the short pre-qualifier so I can confirm this is the right fit. Takes less than 3 minutes.
Complete your intake — After confirming your spot, you’ll receive the full intake form. This is where I get the real context on your business, your goals, and what feels off.
I review everything — I go through your entire brand presence with a trained eye and a structured scorecard. Website, socials, messaging, visuals, vehicles, positioning.
You receive your audit — A recorded Loom video walking through the full review, your scorecard, and clear priority recommendations — before we ever get on a call.
We meet live — 60 minutes together to walk through everything, answer your questions, and map out the clearest path forward.
About Jonathan Glen
I’m a brand strategist who works specifically with home service businesses and trades.
I’ve spent years in the vehicle wrap and branding industry through Canawrap, which means I’ve reviewed hundreds of service business brands up close. I’ve seen firsthand what separates the contractors who get noticed from the ones who blend in.
I’m also a former certified StoryBrand guide. That framework is built around one idea: clarity wins. If your customers can’t immediately understand who you are, what you do, and why to choose you, they move on.
I built the Brand Discovery Audit because most business owners I talk to can feel that something is off. They just can’t see exactly where the breakdown is.
This audit shows you where it is. And what to do about it.
The audit is the starting point, not the whole journey.
The Brand Discovery Audit is designed to give you clarity — a clear outside perspective on where your brand stands and what to fix first.
For most business owners, that clarity is genuinely useful on its own. You walk away knowing what to do and can go implement it yourself.
For owners who want to go further, there are two natural next steps:
Brand Breakaway Roadmap — a full strategic plan covering positioning, messaging, visual direction, and a 30/60/90-day priority plan. Built after the audit, so every recommendation is grounded in your specific situation.
Brand Breakaway Coaching — implementation support as you execute the roadmap.
Accountability, feedback, and decision support as you make the changes.
Neither is required. But both are there if you want them.
Your $297 audit investment applies toward the Brand Breakaway Roadmap if you choose to move forward.
Your business is better than your branding is showing.
The Brand Discovery Audit is built to show you exactly where the gap is — and what to do about it. No fluff. No vague recommendations. A clear outside perspective from someone who has been in the trenches with real service businesses and knows what makes a brand stand out or blend in.
Founding rate: $297 CAD. Price moves to $795 once the founding cohort is complete.
Apply for the Brand Discovery Audit
Fill out the short form below so I can get a clear picture of your business and make sure the audit is the right fit.
Takes less than 3 minutes.