In under 5 minutes know where your brand identity ranks. Step 1 of 22 4% This entire process should take no longer than 5 minutes, and you will receive immediate feedback. Remember, be as truthful as possible!(Required) Your First Name Your Last Name We have a clearly defined brand identity that describes who we are and what we do.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 Our company’s core values are clearly articulated and guide our day-to-day operations.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We have a unique selling proposition (USP) that sets us apart from our competition.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 Our visual branding (logo, colors, fonts) is consistent across all platforms.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We have well-defined brand guidelines or standards that everyone in our company follows.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We know our target audience intimately and tailor our messaging to their specific needs.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 Our brand messaging consistently communicates the problems we solve for our customers.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 Our marketing tone of voice is consistent across social media, website, and other materials.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We proactively gather customer feedback/testimonials to understand how our brand is perceived.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We monitor online reviews (Google, Yelp, etc.) and use them to improve our brand and service.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We have a clear process to ensure each customer touchpoint (calls, appointments, follow-ups) reflects our brand’s values.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We leverage our local community ties (partnerships, sponsorships, community events) to strengthen our brand.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We track key marketing metrics (website traffic, social engagement, lead conversions) to gauge brand effectiveness.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 Our pricing strategy aligns with how we want to position our brand (premium, mid-range, etc.).(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We have a recognizable tagline, slogan, or catchphrase that resonates with our customers.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 Our employees understand our brand values and consistently represent them in the field.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We actively differentiate ourselves from competitors with a specialized or niche service offering.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We have an ongoing plan (blogging, social media, email, etc.) to keep our brand message fresh and relevant.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We have a clear vision for growth (expanding services, territories, or new offerings) and our brand strategy supports it.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We regularly review and refresh our branding to stay competitive in the market.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 Great job! Let me know where to send your results, and on the next page, you can review your score.(Required) Enter your email addressEmailThis field is for validation purposes and should be left unchanged.
