Free Brand Audit Step 1 of 22 4% This entire process should take no longer than 5 minutes, and you will receive immediate feedback. Remember, be as truthful as possible!(Required) Your First Name Your Last Name We have a core purpose for why we are in business beyond making money.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 Our ideal customer is clear- we know who they are, what they care about, and what they identify with.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We can clearly communicate who we are.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We can clearly communicate what we do.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We are able to clearly communicate HOW we do what we do.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We have a strong and clear vision of where we are going in writing that has been properly communicated and is shared by everyone.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We focus on selling our customers a story or feeling MORE than features and benefits.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 Our beliefs and values (if we have them) are more than an artifact written on a wall.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 Our differentiators are clear and communicated through all of our sales and marketing efforts.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We have a documented brand strategy that is shared with the entire leadership team or organization.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We have a brand personality that is a consistent lens through which all communications flow.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We have a website with copy that is performing like it should.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We have all the ideal customers we need to hit our business goals.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We have documented and universally understood visual guidelines that encompass imagery, color scheme, typography, social images, etc.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We have documented and universally understood communication guidelines that encompass voice, tone, vocabulary, social, and relatable characters for reference.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We have a compelling origin story of how and why the business was started that connects back to where we are today and where we are going tomorrow.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We have the tools to tell our brand story and consistently represent our brand across all employee and customer touchpoints.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We have a strong and clear position in the market place that shows how we are different and compelling.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 Our customers say "I am a (insert your company's name) person!" as part of their identity.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 Creating content and making it work for us is easy. We always know what to say and to who.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 Great job! Let me know where to send your results, and on the next page, you can review your score along with an explainer video.(Required) Enter your email addressPhoneThis field is for validation purposes and should be left unchanged.
