In under 5 minutes know where your brand identity ranks. Step 1 of 22 4% NameThis field is for validation purposes and should be left unchanged.This entire process should take no longer than 5 minutes, and you will receive immediate feedback. Remember, be as truthful as possible!(Required) Your First Name Your Last Name We have a clearly defined brand identity that describes who we are and what we do.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 Our company’s core values are clearly articulated and guide our day-to-day operations.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We have a unique selling proposition (USP) that sets us apart from our competition.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 Our visual branding (logo, colors, fonts) is consistent across all platforms.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We have well-defined brand guidelines or standards that everyone in our company follows.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We know our target audience intimately and tailor our messaging to their specific needs.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 Our brand messaging consistently communicates the problems we solve for our customers.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 Our marketing tone of voice is consistent across social media, website, and other materials.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We proactively gather customer feedback/testimonials to understand how our brand is perceived.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We monitor online reviews (Google, Yelp, etc.) and use them to improve our brand and service.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We have a clear process to ensure each customer touchpoint (calls, appointments, follow-ups) reflects our brand’s values.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We leverage our local community ties (partnerships, sponsorships, community events) to strengthen our brand.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We track key marketing metrics (website traffic, social engagement, lead conversions) to gauge brand effectiveness.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 Our pricing strategy aligns with how we want to position our brand (premium, mid-range, etc.).(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We have a recognizable tagline, slogan, or catchphrase that resonates with our customers.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 Our employees understand our brand values and consistently represent them in the field.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We actively differentiate ourselves from competitors with a specialized or niche service offering.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We have an ongoing plan (blogging, social media, email, etc.) to keep our brand message fresh and relevant.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We have a clear vision for growth (expanding services, territories, or new offerings) and our brand strategy supports it.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 We regularly review and refresh our branding to stay competitive in the market.(Required)For each statement below, rank your business on a scale of 1 to 5, where 1 is weak and 5 is strong. 1 2 3 4 5 Great job! Let me know where to send your results, and on the next page, you can review your score.(Required) Enter your email address
