You know what the gaps are. Now let’s build the plan to fix them.
The Brand Breakaway Roadmap is a full strategic plan built specifically for your business — covering positioning, messaging, visual direction, and a clear 30/60/90-day priority plan so you know exactly what to do and in what order.
Founding rate: $1,800 CAD. Best used after the Brand Discovery Audit.
A strategy document you’ll actually use.
Most businesses that struggle to grow don’t lack effort. They lack direction. They’re making decisions about their website, their messaging, their marketing, and their visual identity without a clear strategic foundation to build from.
The Brand Breakaway Roadmap changes that.
It’s built specifically around your business — your market, your competitors, your goals, and the gaps identified in your Brand Discovery Audit. Everything in it is grounded in your specific situation, not generic advice.
You walk away with a clear plan. Not a list of vague suggestions — a prioritized, sequenced set of actions that tells you what to fix, why, and in what order.
Here’s exactly what you get
Brand Position Strategy
A clear definition of where your business sits in the market — who you serve, what makes you different, and how to own that position consistently.
Messaging Framework
Your core message, homepage headline direction, tagline guidance, and the key language that should run through everything your business communicates.
Visual Identity Direction
Guidance on your logo, colour system, typography, and overall visual identity — what to keep, what to update, and what the brand should look and feel like across all touchpoints.
Competitive Differentiation Plan
A clear analysis of how your competitors are showing up and a specific strategy for how your business stands apart from them.
30/60/90 - Day Priority Plan
A sequenced action plan that tells you exactly what to work on in your first 30 days, your first 60, and your first 90 — so you’re always working on the highest-leverage thing first.
Live Presentation via Zoom (recorded)
A full walkthrough of the Roadmap with you on a recorded Zoom call — so you can ask questions, get clarity, and refer back to the recording anytime.
30-Day Check-In Call
A follow-up call 30 days after delivery to see how implementation is going, answer questions, and make any adjustments to the plan based on what’s happened in the first month.
A simple plan. A clear outcome.
Step 1 - We build your Roadmap
Using your Brand Discovery Audit findings as the foundation, I build your full Brand Breakaway Roadmap — positioning, messaging, visual direction, and your 30/60/90-day priority plan. Delivered within one week.
Step 2 - We walk through it together
We meet live on Zoom to go through the full Roadmap together. Everything is explained, every question gets answered, and the session is recorded so you can refer back to it anytime.
Step 3 - Your brand starts breaking away
You leave with a clear, specific plan and the confidence to execute it. No more guessing, no more wasted money on the wrong things. Just a focused direction that makes your business look, sound, and show up the way it actually deserves to.
Investment
Brand Breakaway Roadmap — $1,800 CAD
If you completed the Brand Discovery Audit, your $297 investment applies toward this price.
WHAT’S INCLUDED
Includes: brand position strategy, messaging framework, visual identity direction, competitive differentiation plan, 30/60/90-day priority plan, live Zoom presentation (recorded), and 30-day check-in call.
This is the founding client rate. Price will increase as case studies and testimonials are established.
What Business Owners Are Saying
“Jonathan completely changed how I saw my business. After implementing his brand strategy, I started getting higher-quality leads and better-paying customers.“
– Tye Leishman, Tempco Heating and Cooling
“I was stuck for years, relying only on word-of-mouth. Now, people actually find me online and trust my brand at first glance.”
– Skunky’s Junk Removal + Alpha Carpet & Duct Cleaning
“This audit showed me exactly why my marketing wasn’t working – and what to do instead. Game-changer!“
– Ryan Cook, Ryan Cook Carvn
About Jonathan Glen
I’m a brand strategist who works specifically with home service businesses and trades. Former certified StoryBrand guide. Section 4 certified brand strategist. I’ve reviewed hundreds of service business brands through Canawrap and consulting work across Canada and the US.
“Jonathan completely changed how I saw my business. After implementing his brand strategy, I started getting higher-quality leads and better-paying customers.”
— Tye Leishman, Tempco Heating and Cooling
Apply for the Brand Breakaway Roadmap
Fill out the short form below so I can confirm this is the right fit, and we’re ready to move forward.
Takes less than 2 minutes.