Most contractors are losing jobs to competitors who are no better – they just look more legitimate
Find out exactly where your business stands with the Stand-Out Contractor Scorecard. It takes 10 minutes and it’s free.
Used by home service business owners across Canada and the US.
If your business blends in, customers will always choose on price.
When a homeowner is comparing contractors, they make a decision fast.
Not based on who has the best reviews. Not based on who is the most qualified.
Based on who looks more legitimate.
If your website, trucks, messaging, and social presence do not work together — if they do not immediately communicate “this is the obvious choice” — you are losing jobs to competitors who are no better at the actual work.
Most contractors have no idea this is happening. They just notice the phone is not ringing the way it should.
This scorecard is built to show you exactly where the gap is.
What This Scorecard Covers
In 10 minutes you’ll evaluate:
✔ Whether your business looks professional and established at first glance
✔ How memorable your brand is — or whether you blend in with every other contractor
✔ Whether customers instantly understand what you do and why to choose you
✔ How visible your business is in your local market
✔ Where competitors may be beating you — even if they’re worse at the actual work
You’ll walk away knowing where your brand is strong, where it’s costing you jobs, and what to prioritize first.
Get the Stand-Out Contractor Scorecard — Free
Enter your name and email below and I’ll send it straight to your inbox.
I’ll also include the scoring breakdown so you know exactly what your results mean — and what to do about them.
Want a professional set of eyes on your score?
Once you’ve completed the scorecard, you can submit your results and I’ll record a short video breakdown showing:
✅ Where your brand is genuinely strong
✅ Where competitors may be quietly beating you
✅ The one or two changes that would make the biggest difference
This is free. It takes me about 10 minutes to record. And it gives you a real outside perspective on how your business is showing up — not just a score on a page.
This is a high-level overview. If you want a full strategic review with a detailed scorecard, action plan, and live call — that’s what the Brand Discovery Audit is built for.
About Jonathan Glen
I’m a brand strategist who works specifically with home service businesses and trades.
I’ve spent years in the vehicle wrap and branding industry through Canawrap, which means I’ve seen firsthand what separates the contractors who get noticed from the ones who blend in.
I’m also a former certified StoryBrand guide — a framework built around one idea: clarity wins. If your customers can’t immediately understand who you are, what you do, and why to choose you, they move on.
I built the Stand-Out Contractor Scorecard because most business owners I talk to can feel that something is off with their brand — they just can’t see exactly where the breakdown is.
This scorecard helps you see it.
Find out where your business stands. It takes 10 minutes.
Most contractors who complete this audit find two or three areas where their brand is quietly costing them jobs. Now you’ll know where those are.