Brand Strategy, Messaging and Marketing Blog
Unlocking the Power of Your Brand: A Game-Changer for Emerging Businesses
As a brand strategist and brand coach/consultant, I've witnessed firsthand the transformative power of effective branding. Today, I want to share a fundamental truth that can revolutionize how you approach your business. Gary Vaynerchuk, a visionary entrepreneur, once...
Bye Bye Perfectionism: 5 Easy Steps to Crush It in Brand Building
Hey there, fellow brand builders! We need to have a serious chat about something that's been holding us back: perfectionism. It's time to kick it to the curb and embrace imperfection like it's the latest trend. In this blog, I'm gonna give you the lowdown on five...
Unleashing the Power of Storytelling in Branding: Building Curiosity, Trust, and Relationships
In this post, I'll delve into the art of storytelling and explore how it can transform your business into a magnetic force. Brace yourself for a journey that combines expertise, light-heartedness, and personality as we uncover the secret to building curiosity, trust,...
A new logo is not the solution to building a solid brand
Business owners often ask me about creating a new logo for their business (and refer to that as a "re-brand," which that's a mistake...ill save that for another post). While a logo is an essential brand component, it is not the only factor that defines it. In this...
Break on through to the other side with a clear mission and vision
If you have been in business for a number of years, need more of a reason to get out of bed every day than "the grind," and are struggling to break through the glass ceiling you feel when wanting to grow. One of the first things you can do to achieve your next level...
5 steps to drive more sales, marketing, and advertising success
As a brand strategist, it's not uncommon to work with clients who feel that their business is losing its foothold in the marketplace. This can be a frustrating experience, but with the right approach, it's possible to turn things around and position your brand for...
5 ways you can tell you have a brand problem and a brand strategist can help
A strong brand can make all the difference in today's competitive marketplace. It can differentiate your business from competitors, build trust and loyalty with customers, and ultimately drive sales and revenue. However, sometimes a brand can experience problems that...
Bridging the Gap: What it Means in Brand Strategy
One of the most common challenges I face is helping businesses bridge the gap between where they are and where they want to be. This gap can manifest in a variety of ways, from a lack of awareness among the target audience to a failure to communicate the unique value...