In this post, I’ll delve into the art of storytelling and explore how it can transform your business into a magnetic force. Brace yourself for a journey that combines expertise, light-heartedness, and personality as we uncover the secret to building curiosity,...
Business owners often ask me about creating a new logo for their business (and refer to that as a “re-brand,” which that’s a mistake…ill save that for another post). While a logo is an essential brand component, it is not the only factor that...
If you have been in business for a number of years, need more of a reason to get out of bed every day than “the grind,” and are struggling to break through the glass ceiling you feel when wanting to grow. One of the first things you can do to achieve your...
As a brand strategist, it’s not uncommon to work with clients who feel that their business is losing its foothold in the marketplace. This can be a frustrating experience, but with the right approach, it’s possible to turn things around and position your...
A strong brand can make all the difference in today’s competitive marketplace. It can differentiate your business from competitors, build trust and loyalty with customers, and ultimately drive sales and revenue. However, sometimes a brand can experience problems...