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5 steps to drive more sales, marketing, and advertising success

Bridging the Gap: What it Means in Brand Strategy

One of the most common challenges I face is helping businesses bridge the gap between where they are and where they want to be. This gap can manifest in a variety of ways, from a lack of awareness among the target audience to a failure to communicate the unique value...
5 steps to drive more sales, marketing, and advertising success

Your competitive advantage is differentiation

One of the most common mistakes I see is when businesses try to copy their competitors in every way, from their branding, their messaging and their services.  While it’s natural to want to imitate success, this approach is ultimately a recipe for failure. The...