Hey all, Jonathan Glen here. I’m excited to talk to you about the importance of starting your brand strategy with your internal brand.
So, what exactly is your internal brand? Simply put, it’s your company’s brand purpose, vision, mission, and values. These foundational elements define who you are as a company, what you stand for, and what you hope to achieve. And let me tell you, they are absolutely crucial to building a successful brand.
Here are a few reasons why you should start your brand strategy by defining your internal brand:
It sets the tone for everything else
Your internal brand is the foundation upon which all of your other brand elements are built. It sets the tone for your messaging, your visual identity, and your overall brand experience. If you don’t have a clear sense of who you are and what you stand for, everything else you do will be muddled and inconsistent.
It helps you attract the right people
Your brand purpose, vision, mission, and values communicate to the world what your company is all about. And that’s not just important for customers – it’s also crucial for attracting and retaining the right employees. When you have a clear internal brand, you’re more likely to attract people who share your values and are passionate about what you’re doing.
It keeps you focused
In the fast-paced world of business, it’s easy to get sidetracked by shiny new ideas and distractions. But when you have a clear sense of your internal brand, it helps you stay focused on what really matters. It gives you a framework for making decisions and setting priorities, so you can stay true to who you are and what you’re trying to achieve.
So, how do you go about developing your internal brand? Here are a few tips to get you started:
1. Define your brand purpose
Your brand purpose is the reason your company exists beyond making money. It’s the impact you want to have on the world. Spend some time thinking about why your company is important and what you hope to achieve.
2. Create a vision statement
Your vision statement is a future-focused statement that describes what you want your company to become. It should be aspirational and inspirational, and give your team something to strive for.
3. Write a mission statement
Your mission statement is a statement of your company’s purpose – what you do, who you serve, and how you do it. It should be concise and memorable, and reflect your brand purpose and vision.
4. Define your values
Your values are the guiding principles that define how you do business. They’re the non-negotiables that shape your culture and your interactions with customers, employees, and partners.
In conclusion, starting your brand strategy with your internal brand is a smart move. It sets the tone for everything else, helps you attract the right people, and keeps you focused on what really matters. So, take some time to define your brand purpose, vision, mission, and values, and watch your brand soar!
You can find out within minutes if your internal brand aligns with your brand strategy by taking my free brand strategy audit. You might think, “well, I don’t have a brand strategy,” but you do. You are following a course weather you know it or not.
It will take less than 5 minutes to complete and will be a wealth of knowledge for you, click here –> BRAND AUDIT