Brand Strategy, Messaging and Marketing Blog

How to Make Your Home Service Business Stand Out in a Saturated Market In a crowded marketplace, standing out can feel like an uphill battle. But here's the truth: your uniqueness is your strength—and with the right branding, messaging, and marketing strategy, you can...

5 Tips to Make Your Home Service Business More Customer-Centric Home service business owners who want to connect immediately and deeper with their customers do one thing in their copywriting: on their website, social media or emails; they write everything with a...

Understanding Brand Touchpoints: Why Alignment Matters for Home Service Businesses In the competitive world of home services, standing out is vital to attracting and retaining clients. One powerful way to do this is through your brand touchpoints—the interactions...

As a brand strategist and brand coach/consultant, I've witnessed firsthand the transformative power of effective branding. Today, I want to share a fundamental truth that can revolutionize how you approach your business. Gary Vaynerchuk, a visionary entrepreneur, once...

Hey there, fellow brand builders! We need to have a serious chat about something that's been holding us back: perfectionism. It's time to kick it to the curb and embrace imperfection like it's the latest trend. In this blog, I'm gonna give you the lowdown on five...

In this post, I'll delve into the art of storytelling and explore how it can transform your business into a magnetic force. Brace yourself for a journey that combines expertise, light-heartedness, and personality as we uncover the secret to building curiosity, trust,...

Business owners often ask me about creating a new logo for their business (and refer to that as a "re-brand," which that's a mistake...ill save that for another post). While a logo is an essential brand component, it is not the only factor that defines it. In this...

If you have been in business for a number of years, need more of a reason to get out of bed every day than "the grind," and are struggling to break through the glass ceiling you feel when wanting to grow. One of the first things you can do to achieve your next level...