Brand Strategy, Messaging and Marketing Blog
Unleashing the Power of Storytelling in Branding: Building Curiosity, Trust, and Relationships
In this post, I'll delve into the art of storytelling and explore how it can transform your business into a magnetic force. Brace yourself for a journey that combines expertise, light-heartedness, and personality as we uncover the secret to building curiosity, trust,...
A new logo is not the solution to building a solid brand
Business owners often ask me about creating a new logo for their business (and refer to that as a "re-brand," which that's a mistake...ill save that for another post). While a logo is an essential brand component, it is not the only factor that defines it. In this...
Break on through to the other side with a clear mission and vision
If you have been in business for a number of years, need more of a reason to get out of bed every day than "the grind," and are struggling to break through the glass ceiling you feel when wanting to grow. One of the first things you can do to achieve your next level...
5 steps to drive more sales, marketing, and advertising success
As a brand strategist, it's not uncommon to work with clients who feel that their business is losing its foothold in the marketplace. This can be a frustrating experience, but with the right approach, it's possible to turn things around and position your brand for...
5 ways you can tell you have a brand problem and a brand strategist can help
A strong brand can make all the difference in today's competitive marketplace. It can differentiate your business from competitors, build trust and loyalty with customers, and ultimately drive sales and revenue. However, sometimes a brand can experience problems that...
Bridging the Gap: What it Means in Brand Strategy
One of the most common challenges I face is helping businesses bridge the gap between where they are and where they want to be. This gap can manifest in a variety of ways, from a lack of awareness among the target audience to a failure to communicate the unique value...
Why brand strategy is essential to create a brand
Today, i'm going to talk about a topic that's crucial for any business: branding. I'll explain (very simply) what a business brand is and why it's essential to use brand strategy to create a powerful brand. First of all, let's start with the basics. A brand is much...
Your competitive advantage is differentiation
One of the most common mistakes I see is when businesses try to copy their competitors in every way, from their branding, their messaging and their services. While it's natural to want to imitate success, this approach is ultimately a recipe for failure. The truth...