Brand Strategy, Messaging and Marketing Blog
5 steps to drive more sales, marketing, and advertising success
As a brand strategist, it's not uncommon to work with clients who feel that their business is losing its foothold in the marketplace. This can be a frustrating experience, but with the right approach, it's possible to turn things around and position your brand for...
5 ways you can tell you have a brand problem and a brand strategist can help
A strong brand can make all the difference in today's competitive marketplace. It can differentiate your business from competitors, build trust and loyalty with customers, and ultimately drive sales and revenue. However, sometimes a brand can experience problems that...
Bridging the Gap: What it Means in Brand Strategy
One of the most common challenges I face is helping businesses bridge the gap between where they are and where they want to be. This gap can manifest in a variety of ways, from a lack of awareness among the target audience to a failure to communicate the unique value...
Why brand strategy is essential to create a brand
Today, i'm going to talk about a topic that's crucial for any business: branding. I'll explain (very simply) what a business brand is and why it's essential to use brand strategy to create a powerful brand. First of all, let's start with the basics. A brand is much...
Your competitive advantage is differentiation
One of the most common mistakes I see is when businesses try to copy their competitors in every way, from their branding, their messaging and their services. While it's natural to want to imitate success, this approach is ultimately a recipe for failure. The truth...
Know your brand target audience
One of the most critical tasks that I encounter is helping businesses to define and understand their target audience. Knowing your target audience is essential because it helps you to create effective marketing strategies, tailor your messages, and establish a...
Brand strategy starts with your internal brand
Hey all, Jonathan Glen here. I'm excited to talk to you about the importance of starting your brand strategy with your internal brand. So, what exactly is your internal brand? Simply put, it's your company's brand purpose, vision, mission, and values. These...
Research your competitors NOT to copy them but to identify opportunities!
As a brand strategist, I cannot stress enough the importance of researching your business's competition. Knowing what your competitors are doing can help you identify opportunities for growth and development in your own brand. However, it's important to note that...