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Transforming home service businesses into industry-leading brands that customers can't ignore.

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Increase Sales

Grow Your Business

Build Loyalty

 Growing a thriving service business should not be a mystery.

But unfortunately, bad advice, no strategy or messaging experience comes with a cost…

You’re leaving money on the table.

Your messaging is not nearly as effective as it should be.

Your team isn’t on the same page.

You know your marketing needs attention.

You’re competing on price, not value.

You try to be everything to everyone

It’s NOT too late!
All brands start from where you are now; the ones that blow up implement the brand strategy that informs their winning messaging and marketing, and so can you.

Since we started working with Jonathan our business has more than doubled! Jonathan is a big part of that growth.

Andrew Littlejohn

Owner – Skunky’s Junk Removal

Are These 10 Deadly Mistakes Holding Your Business Back?

Discover the top mistakes that keep home service businesses from standing out, attracting customers, and growing—and learn how to fix them.

This free guide is packed with actionable insights to help you avoid costly missteps and start building a business that thrives.

Don’t let these mistakes sabotage your success—download your free copy now!

What a brand first approach could mean for you?

Connect with your ideal customer

You’ll attract your ideal customers when you know how to create messaging that connects with them.

Increase your revenue

Consistent messaging, marketplace positioning, and clear, unique value are how you will increase sales and profits.

Unify your team

You will have a clear vision for you brand and north star to follow to have everyone on the same page and rally towards.

Work With Me

Brand Breakaway Battle Plan

Elevate your home service business with a deep one-on-one Brand Audit. I’ll review your entire brand identity—visuals, messaging, and beyond—to pinpoint where you stand today and map out the steps to create your battle plan to get you where you want to go. Walk away with a clear, actionable plan to stand out, resonate with customers, and grow your business.

Brand Breakaway 1:1 Coaching Program

In my signature one-on-one program, I guide you in transforming your business from being lost in the sea of sameness to becoming the recognized “go-to” business in your service area. Together, we’ll clarify your vision, create a proven plan, and execute a strategy that ensures your business serves you and your customers for years. Please click the button below to learn more and apply for one of the few remaining spots.

Brand Breakaway Academy

Brand Breakaway Academy is a self-paced digital course created for home service business owners. Strengthen your brand strategy, refine your visual identity, and amplify your messaging so you become the undeniable go-to in your market—no guesswork required.

More often than not, messaging, marketing and sales problems manifest from brand problems.

Before spending another minute pouring over your website, social media or marketing efforts, it’s essential to stand back with a clear and objective point of view to see where you are out of alignment with your brand.

Easier said than done, I know. It’s like trying to read the label from inside the bottle.

That is what i help with

3 simple steps to reach your vision of success

Schedule A Call

Pick a time on my calendar that is convenient for a 1:1 zoom call.

Share Your Goals

We will discuss where you are, where you want to be and what’s getting in the way.

Grow Your Business

We will develop a plan for what’s needed to see your brand thrive!

Take my free brand identity quiz and see where your branding ranks.

Got 3 minutes? This free quiz will give you a grade to see where your branding is working and where it’s falling flat.

Your assessment includes a free clarity call with me to review your results, answer your questions, and give you actionable advice.

Jonathan is a wealth of knowledge. I feel like we have every base covered.

Mike Betcher

Owner – B3 Communications

Section4 Certified Brand Strategist

Credentialed Section4 Brand Strategists will be able to understand the frameworks, concepts, and models of brand strategy that drive value. They will be fluent in the language of brand strategy, demonstrating a deep comprehension of brand identity, architecture, and strategy, and leverage this understanding for growth…LEARN MORE

StoryBrand Certified Guide from 2019 – 2023

A StoryBrand Certified Guide works with businesses to simplify and clarify their message, making it easier for customers to understand why they should choose them. By focusing on what customers care about most, a StoryBrand Guide helps businesses create marketing strategies that actually work—ones that connect, engage, and drive results. This proven framework helps businesses stand out, attract the right customers, and grow with confidence.