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Bridging the Gap: What it Means in Brand Strategy

Bridging the Gap: What it Means in Brand Strategy

by | Mar 20, 2023 | brand strategy

One of the most common challenges I face is helping businesses bridge the gap between where they are and where they want to be. This gap can manifest in a variety of ways, from a lack of awareness among the target audience to a failure to communicate the unique value...
Bridging the Gap: What it Means in Brand Strategy

Your competitive advantage is differentiation

by | Mar 1, 2023 | brand strategy

One of the most common mistakes I see is when businesses try to copy their competitors in every way, from their branding, their messaging and their services.  While it’s natural to want to imitate success, this approach is ultimately a recipe for failure. The...
Bridging the Gap: What it Means in Brand Strategy

Know your brand target audience

by | Feb 27, 2023 | brand strategy

One of the most critical tasks that I encounter is helping businesses to define and understand their target audience. Knowing your target audience is essential because it helps you to create effective marketing strategies, tailor your messages, and establish a...
Brand strategy starts with your internal brand

Brand strategy starts with your internal brand

by | Feb 27, 2023 | brand strategy

Hey all, Jonathan Glen here. I’m excited to talk to you about the importance of starting your brand strategy with your internal brand. So, what exactly is your internal brand? Simply put, it’s your company’s brand purpose, vision, mission, and...