Free Brand Audit
Knowing how your brand stacks up is your first step to having a breakaway brand that wins.
5 steps to drive more sales, marketing, and advertising success
As a brand strategist, it’s not uncommon to work with clients who feel that their business is losing its foothold in the marketplace. This can be a frustrating experience, but with the right approach, it’s possible to turn things around and position your...
5 ways you can tell you have a brand problem and a brand strategist can help
A strong brand can make all the difference in today’s competitive marketplace. It can differentiate your business from competitors, build trust and loyalty with customers, and ultimately drive sales and revenue. However, sometimes a brand can experience problems...
Bridging the Gap: What it Means in Brand Strategy
One of the most common challenges I face is helping businesses bridge the gap between where they are and where they want to be. This gap can manifest in a variety of ways, from a lack of awareness among the target audience to a failure to communicate the unique value...
Why brand strategy is essential to create a brand
Today, i’m going to talk about a topic that’s crucial for any business: branding. I’ll explain (very simply) what a business brand is and why it’s essential to use brand strategy to create a powerful brand. First of all, let’s start with...