brand strategy - Jonathan Glen - Brand Strategist

Research your competitors NOT to copy them but to identify opportunities!

by admin | Feb 24, 2023 | brand strategy

As a brand strategist, I cannot stress enough the importance of researching your business’s competition. Knowing what your competitors are doing can help you identify opportunities for growth and development in your own brand. However, it’s important to...

Brand Archetypes

by admin | Feb 23, 2023 | brand strategy

Brand Archetypes: What They Are and Why They MatterBrand archetypes are a powerful tool for building a solid brand identity. They help businesses to communicate their message in a way that resonates with their audience and builds a loyal following. So, what are brand...

Your Unique Value Proposition

by admin | Feb 21, 2023 | brand strategy

What makes your brand unique? It’s your value proposition! Your UVP is the reason why customers choose you over your competitors. It highlights the benefits of your products/services and sets you apart from the crowd. By clearly communicating your UVP,...

Research your competitors NOT to copy them but to identify opportunities!

Brand Archetypes

Your Unique Value Proposition

Free Brand Audit

Knowing how your brand stacks up is your first step to having a breakaway brand that wins.