Free Brand Audit
Knowing how your brand stacks up is your first step to having a breakaway brand that wins.
Know your brand target audience
One of the most critical tasks that I encounter is helping businesses to define and understand their target audience. Knowing your target audience is essential because it helps you to create effective marketing strategies, tailor your messages, and establish a...
Brand strategy starts with your internal brand
Hey all, Jonathan Glen here. I’m excited to talk to you about the importance of starting your brand strategy with your internal brand. So, what exactly is your internal brand? Simply put, it’s your company’s brand purpose, vision, mission, and...
Research your competitors NOT to copy them but to identify opportunities!
As a brand strategist, I cannot stress enough the importance of researching your business’s competition. Knowing what your competitors are doing can help you identify opportunities for growth and development in your own brand. However, it’s important to...
Brand Archetypes
Brand Archetypes: What They Are and Why They MatterBrand archetypes are a powerful tool for building a solid brand identity. They help businesses to communicate their message in a way that resonates with their audience and builds a loyal following. So, what are brand...